25 Go Mad in Franco Manca, Richmond

A new Franco Manca restaurant has just opened in Richmond. WDC was invited, with around 20 other influencers, to the soft launch.

A new Franco Manca restaurant has just opened in Richmond. WDC was invited, with around 20 other influencers, to the soft launch. There would be dinner, wine tasting and a pizza masterclass. Our fellow networkers included other food bloggers, local online news companies, Radio Jackie, and even a rep from the local council.

We were seated at one side of the restaurant, but otherwise felt part of the usual throng of pizza aficionados. We were unsure of the format or order of proceedings but, unperturbed, happily tucked into the steady stream of starters and hors d’oeuvres arriving from the kitchen. Plates of merguez sausages, mozzarella, burrata, buffalo and goat’s cheese ricotta, cured salamis, Parma hams – and of course pizza bread. An ever-present sommelier offered samples from selected wines throughout the evening. A chef attired in impeccable whites (and a particularly natty chef’s hat) described in great detail the providence of the food provided. He told stories that might seem inconsistent with high street pizza chains – of chefs on day trips to collect wild garlic for their own wild garlic pesto.

Pizza chef Alfonso tells the background story to our starters…

…including delicious merguez sausages and ricotta…

and Parma ham and wild garlic pesto.


And of course, pizza bread.

The masterclass was an informal hands-on demonstration of making sourdough pizza. This was hugely enjoyable, especially, for those who had dabbled in the mysterious ways of the baker. The class was very informative, but without Franco Manca’s sourdough starter (said to have been created from a portion of a Neapolitan baker’s starter) and their wood-fired 500-degree brick pizza ovens – our homemade pizzas would never be the same. In the end, this didn’t matter, it was a joy to listen to the pros and watch their highly developed dough skills. Making pizza is every bit as theatrical (and difficult) as we might imagine:  clouds of flour-dusted our clothes as we tried our hand at kneading, shaping, slapping and spinning the dough. Then unexpectedly, we were allowed into the kitchen to make our own pizzas. We reverted to child-like innocence and astonishment as if being let loose in a sweet factory. The magic was complete when we were served our own creation. There was no excuse for it not being the best pizza ever made…

Alfonso takes us through the steps in his masterclass.

Given the opportunity, Dad can’t stop asking questions…

It looks so easy and so much fun. In fact, it’s not as easy as it looks, but it is every bit as fun.

And there is no excuse for not making the perfect pizza. Here’s Pete’s masterpiece.

The early story of Franco Manca is endearing. From the humblest independent beginnings in Brixton Market, a unique niche was carved from the most saturated market in the UK food industry. The simple concept of great tasting pizzas served in semi-industrial chic interiors was a winning formula – one that continues to drive the growth of the now expansive chain. Our chef said with a clear understanding of good business, ‘we have no secrets and we have no competitors…’ We might rue the ubiquity of a once exclusive friend – but Franco Manca, wear their success with a modest and genuine enthusiasm for their product.

Tucked in my goody bag was a Franco Manca cookbook specially written for making pizza at home. The book’s clever domestic workarounds promise brilliant homemade pizzas, but if you want the real deal – go to Franco Manca.



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